Choosing a Course Designer

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I was recently asked how I chose which Moodle Partner to use.  I had to think about that for a minute…presumably, they’re all competent.  They all have state of the art server farms and they all know Moodle inside and out.  The real reason that I chose “my guys” is that I like them.  I can work with them.  They have the same perspective that I have, at least when it comes to what e-Learning should be.  It’s the same reason I chose Moodle.  It suits me.  

Just like when you choose a doctor, an architect, or even a roommate, you want someone who shares your vision and who complements your style.  You want someone who makes you feel at ease.  This is also how you should choose an eLearning course designer.  You want someone who, together with you, will have the full range of skills needed to build great eLearning. The skills and expertise needed to pull together GREAT eLearning include: 

  • Instructional design knowledge and experience
  • Performance measurement creation and analysis
  • Graphic arts and graphic design applications
  • Audio and video use and production
  • Familiarity with web technology (things like FTP, cPanel, PHP, HTML, CSS, database) and hosting
  • Familiarity (deep) with the LMS you’ve chosen (Moodle or another)
  • Familiarity with file types, when they should be used, and how
  • Writing and editing skill
  • Ability to target a message to a particular audience
  • Ability to translate content to another language

I don’t know a single soul who possesses expertise in all of these areas.  Most of us are really good at some things and well, not so good at others. To find someone who can do what you can’t – or don’t want to – do, make a simple list [like this one]:

  1. What am I good at?
  2. What would I like to learn to do or be involved in?
  3. What do I not want to do at all?

Find someone who can take complete control of everything you put in #3, is skilled at all the #2 items but will allow you to meddle with them, and will leave you alone with your items in #1.  Once you find someone whose skills complement your own, make sure that you and that person “click”.  I might even go so far as to say that you should click first, match skills second.  If you can communicate well, you can work through who is going to do what and how much it’s going to cost.  If you don’t click, you’re setting yourself up for tense decisions and uncertainty.  You have to feel like you’re partnered with your course designer, not at odds with her. 

I hope this helps you make this very important decision.  Converting your content to eLearning should be fun and exciting.  Good luck!

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